North Carolina has a strong academic reputation. I don't take individual college rankings particularly as gospel but both Forbes and US News have North Carolina ranked quite a bit higher than Purdue.
You might respond by pointing to their recent academic issues within their athletic programs but the reality is it is a good school and if an athlete wanted to get a quality education, he/she could get it at UNC. Its just like at Purdue. Most of Purdue's basketball players are majoring in Organizational Leadership which isn't the most challenging program at Purdue.
As someone pointed out in a previous post, his list includes some really good academic schools, I wonder what he is planning on majoring in?
My guess is an engineering/science field based on his school choice.
While this article is a bit dated, it gives an insight into the family and how academics have always been important. It doesn't say what he wants to major in, but it also probably shows why Purdue is on the list - Painter is the family's type of guy. Of course, it isn't the parents making the choice. I'm sure now that he's the prospect he is vs in 2017, it's a strong push/pull on what this article talks about and basketball.
https://theundefeated.com/features/...otential-pro-the-other-at-middlebury-college/