That’s not hard to do. The settlement isn’t looking like it’s going to get passed in this form anyway. No way the courts will allow the cap. Collective bargaining is the only way.
I mean.. yeah it’s not hard to do. But it would destroy collectives. Collectives generally don’t have a product to market that they can arguably say they are paying for advertising. Also, no reasonable person would say a basketball player in Bloomington, Indiana repping a shoe deal is worth over a million dollars. It should limit NIL to actual name, image, and likeness instead of playing time on a basketball court.
And as for likelihood. Yeah, potentially. The courts didn’t initially like the NIL restrictions because they were too restrictive. They’ve since adjusted the language, and we’re waiting to hear back.
To act like this settlement agreement isn’t a big deal is disingenuous. We’ve seen the president of Purdue’s board of trustees and now Painter mention how necessary the settlement is in an interview to provide guardrails. Those are just Purdue guys, but plenty of schools are waiting for this agreement to go through so the landscape can stay competitive.
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