When you say profitable, we have to agree about how the books are kept. For example, should a portion of depreciation and maintenance of Mackey be assigned to WBB? We have to have Mackey for MBB, so should MBB carry all Mackey costs?Please produce a link showing WBB is profitable.
How about the practice facility? Do we prorate those costs? How? The money we get from the BIG is a lump sum. How much of that revenue should be recognized as generated by the broadcast of WBB?
How do we decide WBB makes money or loses money? I can tell you that if the attendance is in the 10,000 range, you have a successful program, but with the price of tickets low, you might not be profitable.