We can lead a pal to facts, but we can’t make him think.
First, no sports “profit,” not without the conference’s television revenue, and all revenue and expenses fit under the department’s umbrella.
Second, women’s basketball is Purdue’s third-biggest revenue-producing program, out-drawing and out-earning not only most peers but most of the nation for decades. That substantial fanbase has expectations, based on two decades of nationally elite status, so any attempts to “minimize” the program serve only as a self-inflicted kick in the pants, right between the pockets.
Third, for those reasons, obvious to others, women’s basketball and volleyball warrant substantially more resources than baseball, softball, wrestling, swimming, track, cross country, golf, tennis or soccer.
Finally, Title IX makes your thoughts absolutely irrelevant.