Really? So, he can't get it directly from Nike or some other some other company that thinks he can sell their brand?Zack saying come to joes is not worth big money. what you are saying is technically correct. but NIL is distributed through collectives and boosters. Zach would have a strong brand in west Lafayette but he's not someone who will garnish national endorsements and that's where the big money is. bottom line he isn't getting 15 million and if he did the rest of the team isn't getting anything.