The athletic director is in charge of the budget. Obviously your revenues dictate many things - they are projected years out and obviously can be higher or lower based on a number of factors. We have obviously not hit our projections for a number of years - heavily because of football.
But when the Painter/Mizzou ordeal took place and one example given was extreme rental car rules for coaches - those are rules put in place/approved by Morgan Burke.
Now, don't get me wrong, for a school like Purdue - especially in a "down" situation with football - you just have to tighten the budget. However, whether the athletic departments rules should be the same for men's basketball coaches as they are for an assistant tennis coach - that's a whole other question.
Overall, I think one of Purdue's biggest problems is there's no checks and balances publicly. It took a men's basketball coach basically threatening to leave because he's been cheapskated by the athletic department for a story to come out about the absurd restrictions and lack of support given to a major program having success. Purdue's a public institution - you can get a lot from them if you put the effort in. You can put a request to get emails about any subject to Morgan Burke's, Mitch Daniels', etc. email addresses. You look at the football situation - has there been any sort of in-depth story about how Purdue can't get rid of a failed football coach because of a horrible financial situation Purdue's in? Nope. I can tell you in the DC/Maryland area, Maryland got raked over the coals by DC and Baltimore media when they had financial issues, bad coaches, etc. It was all over the place.
GBI isn't going to do it - they have a financial stake in Purdue Athletics. Hammer & Rails is hardly sophisticated enough. The Indianapolis Star/J&C's reporting is surface level reporting on most subjects anymore.
When you have no pressure, nothing's gonna change.