I would ultimately agree with that. Burke was given a budget, and he didn't have any cost over run. But he also didn't try to increase his revenues to increase his budget. As I look at Purdue, I also look at the restaurants around it. The XXX and Dog and Suds have been there forever, but have put very little back into their business. They exist primarily based on past tradition. In the 70's and 80's you had Mountain Jacks, the Oaks, Cork and Cleaver, Morris Bryant, MCL cafeteria, Pizza King and Pizza Keg, Noble Romans, the Chocolate Shop, Sarge Biltz, Hour Time, and Bruno's. The older posters will remember those places. The younger posters will wonder what I'm talking about. Many of those places no longer exist. But Bruno's remains one of West Lafayette's best restaurants because it saw the need to move, and reinvest in itself.
And so it is with Purdue football. It's great to stay within a budget, and talk about traditions and the old days . It's great to relive the Breese years. But if that is all you do, you will end up being an old memory just like Morris Bryant (a 4 star restaurant) and the many other old Lafayette area restaurants. To be continually successful, you can't rest on the past accomplishments. You need to reinvest in your self and your future. that's what Bruno's did.