The inequality in other industries is most driven by the market. The inequality in college sports is driven by the rules.
It's also market driven. If these players were worth what you seem to think they are worth, there would be a successful minor league alternative for them that would pay them in excess of what their college scholarship package is worth. The fact that there isn't should tell you that the value in college athletics is largely in the brands these players represent and not the individuals. If people just wanted to watch the best non-NBA players available, they would watch whatever the NBA minor league system is called now because the players there are much better on average than college players. The fact that nobody watches that but the NCAA can make millions off of NCAA basketball should tell you quite a bit about the value of the brands and the NCAA platform as opposed to individual players.
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