US Women's Soccer isn't going anywhere. The development programs in the US for girls soccer are insanely competitive and well managed. Anyone who actually follows the sport and watches the national games (instead of just waiting to hear about 1 loss against a very quality opponent to try and further the narrative that social justice messaging is now their downfall) knows the US Women's program branded their identity and popularity behind BOTH winning and instilling an equalized culture that they relished knowing they could back up with their play.
Whether any of us here like it or not, American soccer actually further grew in popularity because of what they've done. Youth girls soccer in US was already widely popular thanks to the OG trailblazers like Hamm, Akers, Chastain, Foudy, et al, (who by the way also had an equality message) but they actually saw their numbers rise even more after this current veteran-led team and US soccer org. realized the huge benefit of marketing their success and equality messaging.
I'd say they know what they're doing.
It's great that US Women's Soccer isn't going anywhere. Neither is the rest of the world, which is obviously rapidly catching up with what heretofore has largely been a Globetrotters-Generals scenario. So the ladies may want to become accustomed to different places on the medal stand.
Putting aside the unappealing manner and ignorant presumption of Rapinoe and friends, the equality or equity argument is disdained because it is so easily dismissed: These women are not comparing like with like.
Women's soccer has limited appeal and financial value compared to men's soccer. After the US women won the 1999 World Cup (on PKs), a women's professional soccer league should have begun and demonstrated sustained growth equal to or better than the MLS. If women's soccer were as popular or more popular than men's in the United States, this should have been simple.
MLS not only competes with most of the established North American professional sports leagues for eyeballs on the screen and bodies in the seats, but also with powerhouse foreign leagues and teams for quality players. Yet MLS is flourishing and successfully carving out its niche here. Yes, MLS had a head start but, again, if the women are indeed as popular and worth as much or more, a professional league would be on equal footing or beyond MLS.
Women's professional soccer does not face anywhere near the same obstacles, but it cannot get off the ground because it's simply not as popular with viewers and fans. Outside of the national team, few but family and friends are watching.
To base the equality argument on a strict comparison between the success of the US men and women in international competition is downright silly. There is no comparison. No elite men's national team like Brazil, Italy, or Germany wins the World Cup time after time as have the US women.
So the US men are supposed to meet the standard against objectively better competition that the women set by blasting a bunch of tomato cans? No sale.
n.b. While the success of the women has undoubtedly yielded results in terms of competitive girls' soccer development, it seems that the men are reaping similar benefits in spite of their relative lack of success. As Hunk pointed out, it was no small feat for a very young US team to win the Gold Cup the other night.