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Way OT but needs to be heard

Mar 1, 2012
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From my little non-cable TV man- cave, I just viewed an innocuous little local commercial about a car dealership. Its theme was "whatever your colors, we have a car for you", or some such bilge. Of course, being in Northern Indiana, they showed a ND-clad lassie...followed by an IU donned one...followed by (are you ready?) Spartan Green and White. As usual no mention or sight of a Boiler. Being a conservative, rural school teacher, I am no elitist, but I ask you, What do people in Northern Indiana have to feel so smug about??? Of course, I have long realized Purdue is 3rd running in this 3 team race, but we have far more in common with the rank and file of the state than the ND snobs ( even Dakich referred to their fans as being arrogant New Yorkers!). Or, for that matter, more in common with IU's hills and Breaking Away crowd of "Sensitive Artists". Sure, the latter (including IU's own Ernie Pyle) do our state proud, but for all of you fellow Purdue grads, I urge you to take no guff from these turncoats. As a fellow alum, I respect (oh, how I respect all of you Science and Engineer grads who are making your mark!) all of you. With our technology and Ag leading the way, we are THE Indiana University, despite the one with "The State Name" and despite the "Ivy-letist" school in SB. I have several northern Indiana farm boys as close friends...and they are IU fans. I just don't get it. When they wave that "championship banner" business in my face, I tell them the truth: We had one before you did (1932). We were also Big 10 champs the year you won your first, and you went in our stead.

Never surrender, Boilers! Analogous to tiny Israel, the world will know us before it is all said and done! As a Christian and proud Boiler grad, may I reiterate, BTHU!!!!
 
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Advertising is expensive so you need to target an audience. Is the car lot a buy here pay here out fit? If so that is your answer. Why market to college grads who are not going to fall for your scams any way? You don't see Check into Cash taking out full page ads in GBI do you?

I remember a similar situation when I was at a Meijer a few months ago. They had a whole section of dog acessories in notre dame and Iu logos. Not one Purdue...nothing. I got annoyed at first and then realized wait a minute. ..what kind of dip$ hit buys sunglasses and hair bows for a dog???

Targeted advertising, take it as a compliment!
 
I got into a discussion with a Notre Dame fan and when it turned heated, I told him
to call me when Notre Dame puts a man on the moon. He turned and walked away.
 
A quick note to the dealership owner may be appropriate:

"Thanks for openly letting Purdue grads know that we aren't valued customers."
 
Take heart, it is as bad here in the Fort Wayne area if not worse. Go to your local Kohl's store and shop the NCAA section in the men's/sports department - - that is all you need to know.

FWIW, Boiler grads leave the state for the most part for better job opportunities than are typically found in Indiana - - businesses market/sell to the masses - - hence, the lot of the consumer who is also a Boiler.

I also teach currently and formerly coached basketball for 14 years. I am in one of the 10 best public high schools in Indiana and even so, a surprisingly low number of kids seriously consider Purdue. The mathematics entrance requirement is the highest in the state - - just for admission, regardless of school within the university. I recently read that Purdue has the highest out of state admission rate among all public colleges and universities in Indiana.

All of this, combined with our lack of solid, consistent winning athletic teams over the past generation and a half has contributed to the situation. Take heart, knowing that as a Boilermaker you are a cut above and if your local businesses/merchants don't want to cater to all of us, hit'em in the pocketbook where it hurts.
 
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