There are so many considerations as far as what a prospect & his parents see and potentially care about...
- Caliber of the team on a national level. Purdue's pretty good here, but by no means in the top tier. Historically, we're often top 20, occasionally top 10, but also it was a only a few years back that we were pretty terrible. ALSO, for in-state prospects, there is perception of Purdue vs. IU, Butler, ND... It is a privileged small percentage of Indiana kids who are raised to love the Boilermakers compared with IU and ND, and Butler's success the past decade has raised their profile considerable, even with Stephens now gone.
- Opportunity to play. I think with the '17 class this has hurt, because we have a strong roster currently. My guess is a great player might accept playing behind someone if they are going to a top tier school, but not if they're looking at a school outside the top tier.
- Exposure. Purdue, because they're in the B1G, is solid as far as prime time TV exposure & and opportunity to play in front of scouts, but by no means in the top tier.
- Perception of the Coach. I think Matt Painter is a very good coach, but I DO think he can come across as a bit of a stick in the mud compared with many of his peers. I think he tries, and I personally appreciate his personality & values, but if I look around at what coaches likely make the best in-person impression with prospects, I think about Matta, Izzo, Self, Miller, Smart, even Cuonzo... They just have a little something interpersonally that Matt doesn't have - not Matt's fault, but there is difference there that must be acknowledged.
- Perception of the School Academically & Socially. I think Purdue is acknowledged as a very good academic school. I also think Purdue is pretty good as far as social opportunities - we have our share of parties & cool bars. However, Purdue is not exactly a magnet for attractive people compared with other schools like IU, UK, many of the Cali schools, etc. We have some attractive people, but not like some other places, and it does show on TV.
- Perception of the School Politically. I Purdue is considered to be one of the very most conservative-leaning public universities in the whole USA, and many of us really like that because it aligns with our values. The players themselves likely don't care for the most part, BUT I think some parents might care. Especially when it comes to parents of prospects in the state of Indiana, where there are biases for and against Daniels depending on one's politics, I think this could be making a difference when it comes to recruiting. Please don't accuse me of trying to stir a political pot on the forum here; I'm just pointing out objectively that this is likely a factor in some cases.
- Location. All other things being equal compared with a different school, I'd say Purdue loses more often than it wins as far as location. It's cool that Chicago is an easy drive away, but (now living on the west coast) the state of Indiana is not generally a desirable destination compared with other places.
If I look at all this together, I think about this...
In-state prospects. Caliber of the team vs. other Indiana schools is similar. Perception of coach and of school academically and socially is a mixed bag vs. other schools. Conservative politics could hurt us. Location seems OK to me compared with other Indiana schools, but Bloomington does seems to have a draw that W Laf doesn't.
Out-of-state prospects. Unless a school is top-tier, a location like W Laf, IN is probably a negative. I think perception of school is fairly neutral - it's a large B1G school with a Greek system, yadayada. I do think our team's caliber, exposure, and (in many years) opportunity to play are a positive draw to out-of-staters... remember the year we got several players from Ohio. I think the conservative politics thing is less a factor for out-of-state players' parents generally.
Net: Maybe we should emphasize out-of-state recruiting above in-state, based on what has happened with '17 class and also the out-of-state success we have had in recent years.