This was exactly my point in our earlier discussion. NIL money can only bring so many recruits to the table.
Right but the IU fan base insists that their “brand” and NIL will be able to attract the highest of recruits and…it’s not. You can say well look at their transfer portal guys..and yeah money is the number 1 factor that got them to IU—nothing wrong with that since that’s what is todays world with college sports, but to still say the IU brand is thought of highly by recruits and transfers is…something 😂
75 offers from 2023-2025 and 5 commits. Only 2 in 2024-2025 out of 60+ offers.
I think Woodson lives by the strategy from a one Michael Scott - “You miss 100% of the shots you don’t take”
Yes. That’s the joke lol.
Ahhh so this is this year’s “X is the better PG than Smith” and “Cupps is going to be better than Smith”.
AKA my dating strategy in high school
The money IU makes says otherwise. They are still one of the Top 5 brands in college basketball. They just have to finally put it out on the court again for once. Haven't been #1 since Zeller was in town and that was over 10 years ago.
This is where a Purdue Math Major comes in and goes, “actually, a non-attempt is a 0, and there is no 100% of a 0…”
If you look at financials for indiana and Purdue they are comparable. Iu recently has had some boosts from the school foundation.
Indiana, Louisville, Kentucky, Kansas, North Carolina, Duke, UConn are the biggest brands of college basketball. Louisville has also brought in the most revenue in college basketball and top profits ever since the Yum! Was built. Indiana was also named the most valuable college basketball program by Forbes just a couple years ago.
It's hilarious how delusional they are and how badly they need our acceptance.
You just named 7 teams, and indiana is probably the lowest Brand of those. You’re proving my point that indiana is not a top 5 brand. By verifying everyone I said plus Louisville is above them. Forbes also said Kentucky and Louisville are $20m+ more valuable than indiana now. Is that really true? No one knows how they come up with their numbers. Are they even relevant? No. Case in point is kentuckys coach left to get more money somewhere else and Louisville hasn’t done anything in 10 years and had a meh hire. Let’s be honest woodson was not at the top of indianas list either. I did think crean was a good hire back in the day but their past hires have been underwhelming and deep on the wishlist.
lifeat.purdue.edu
Purdue is a Brand That Matters
Fast Company has recognized Purdue as a Brand That Matters — the only university on the list for three years running.
Louisville and Kentucky make crazy money. Duke... No clue. I don't think they put their numbers out. But it's Duke. Kansas is another great. North Carolina obviously and they have the image of their past NBA greats(and the GOAT himself). But Indiana is right up there with them. Does Indiana has the success on the court? Not in the last couple decades but just as a brand itself? Yea. Indiana elite in that. And hopefully that brand can allow Indiana to start winning again in the NIL era.
Silly me. I always thought that big brands win big. I wonder if anyone outside of the IU fan base thinks IU is a "big brand". It certainly doesn't appear to be a consensus among Indiana high school players.
Well not always. I've not claimed Indiana to be successful on the court outside of some select years this century. I'm on the fence about the coming season(ranked them 20th which seems like a fair spot). But the Indiana basketball brand itself? Yea that's as valuable as Kentucky, UNC or Kansas or any of them. The success on the floor just has to be shown and the recruiting will get better.
So in your mind, brand is defined by how much money alumni contribute to the program? That would be a new definition that I had not heard.
You may be right, but you’d have to show me what media spend or other dollars outside of donors are coming in relative to other top schools. No one is arguing that IU doesn’t have big dollar donors who give generously.
You are out of your mind. Indiana is not with them, they are heads a shoulders above them. At this point I think your definition of brand is very different than others. For you it’s legacy and donor financial support and indiana has those and that is really all indiana has over purdue so you choose to throw that around like it means anything. Purdue has the better fan base (Andy Katz), better arena (just about everyone), better coach, better performance on the court, better recruitment of indiana basketball players. These all mean something. Having five dusty banners, John mellencamo, and mark Cuban at a game don’t. Coming here and bragging about brand (your definition) is like yahoo and aol going around on Facebook and Google boards and pounding their chests!
Yea legacy is a part of brand. Legacy, perception, fan base, alumni base, marketing, profitable etc. That's why Forbes said it was the most valuable program in college basketball.
When most people think of brand they think nationally and that means teams like Alabama, Ohio State, Michigan, Duke, UK, KU and UK.
Well we are only talking basketball. Nothing else. But football does indeed reign as king in the US. And it isn't even a close conversation. It's easy to find Ohio State and Michigan stuff across the country because of it. Was just in South Carolina. Seen some IU hats one store and that was it. Just how it is.
I was thinking about this watching IU football today. They are truly fun to watch. But I expect a school with a football brand will come calling for a head coach at the end of the season. Several blue bloods aren't performing to expectations. Some are in the Big Ten.
