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Marky Mark buys truck for OSU player

Something like that off-the-cuff example wouldn't defeat the entire purpose of NIL. The purpose of NIL was to give the student athletes an opportunity to cash in on their commercial appeal, which only the eeevvviiiillllll NCAA, school athletic departments, and coaches were able to do historically. Capping the amount of money a collection of individuals on one team can make is a far cry from not allowing any student athlete to make money. It's just a salary cap. Anyway, it will never happen, but the point is I haven't seen or heard anything like this even remotely discussed. Anything that suggests those driving the bus in charge of college athletics are concerned with anyone other than the elite CFP teams and the players that play for them. You don't have to put the genie back in the bottle, but the genie could use some guard rails.
Overall, I don't disagree with your analysis of the problems, but there's very little likelihood of monitoring, "policing", or limiting individual actions.

If the $ was coming through the schools, you might have a chance at something like a "salary cap" in professional sports.

Other students are not capped in their incomes, so it's unlikely a NIL cap would survive for "student" athletes.
 
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