If that's the case his "listening tour" is definitely about trying to leverage other programs for more moolah. That wouldn't make me a fan of his. Having said this, from what I understand, he isn't a political animal like a lot of coaches. Which seem to be contradictory.
If you are a professional anything, your job is to maximize your earning potential. You saying you do not like him trying to maximize his contract is so incredibly ridiculous.
You would do the exact same thing in your career if you could. It is business, makes him smart. I like smart, makes me like him more.