if the BIG 10 network was all about the money and markets, they should have added USC, UCLA, Texas, Texas A&M, ND, Florida and Alabama. and dropped IU, Purdue, Iowa and Minnesota.
I've read too many articles explaining why Rutgers, Nebraska and Maryland were added. and the reasoning was market share and the areas that would buy into the BIG 10 network. But now that we added those three teams, I've see n very few "well researched" articles that reflect if our estimated revenue gains by adding those three came anywhere close to the projections. And unfortunately, now that we added them, we can't really unload them for better shinier stars. if the goal was simply to increase market area and those subscriptions etc as those well researched articles pointed out so well, I would have used that same research data and chosen three different schools to add.