OT: Prepare for targeting, College sports fans!

[Tommaker]

Interesting data sets. "Another interesting insight was the percentage of college football ticket buyers (45%) who live within 30 miles of campus compared to college basketball ticket buyers (64%)." Or in other words, I don't want to drive to Mackey for a 9:00 p.m. game in February.

New Report Shows How Attractive College Sports Fans Are To Brand Marketers

LEARFIELD has released the first-ever Intercollegiate Fan Report giving detailed insight into college sports fans based on its unparalleled data.

www.forbes.com

 

[Purdue85]

Interesting data sets. "Another interesting insight was the percentage of college football ticket buyers (45%) who live within 30 miles of campus compared to college basketball ticket buyers (64%)." Or in other words, I don't want to drive to Mackey for a 9:00 p.m. game in February.

New Report Shows How Attractive College Sports Fans Are To Brand Marketers

LEARFIELD has released the first-ever Intercollegiate Fan Report giving detailed insight into college sports fans based on its unparalleled data.

www.forbes.com

There's certainly the issue of the "9:00 p.m. game in February".

There's also the fact there are many more basketball games in a season ticket package. (The article also noted the mid-week games for CBB.)

There's also that a CFB game is more of an event... an all day(?) experience (tailgating, game).

A variety of factors at play, influencing who attends and from how far away.