This is one of the dumber things I've read on the internet.....
You mean the final decision is up to the player? Duh...who'd have thunk it. You mean the coach recruiting the player has no impact on that recruits decision-making process? Man, that's internet gold right there.
Here's the thing: All the top coaches are essentially selling the same product: "Hey, come play for me at XYZ University....You'll get to play right away, we're on TV a lot, we're in a Power 5 conference, you'll have a great supporting cast, we have great facilities, great fan support, and I'll help prepare you for reaching your goal of playing in the NBA."
Now, what it comes down to is who can convey the message most convincingly and get the recruit to believe it.