We're talking about 2 different things. I'm talking about apparel - try to find an old gold Nike apparel item - Nike makes 2 different gold colors for apparel. Arnette Tiller was concerned with what color people's t-shirts were.
Helmets you can do any shade of any color. Uniforms are more flexible as well. But you're probably not going to do a completely different color on your uniforms than what you'd sell in the stores, just not very logical.
Nike mass produces apparel, they do not mass produce uniforms. But you're not going to be wildly different in those 2 color spectrums and Nike is not going to create your own line with a specific color in apparel.
PS, Purdue's official university colors are different than the athletic/apparel colors (and closer to a deeper gold). This is beyond stupid, yes.
Nike catalog:
http://niketeam.nike.com/niketeamsp...umbs/fall_2012/flyers/sideline_exclusives.pdf