OSU’s Day is expected to sign a 2 year extension at $9.5 million a year. We have millions going to college athletes through the NIL. There are expectations of huge sports tv right extensions. Where is all this money coming from and will be coming from?
It will be coming from us. Higher ticket prices, higher cable/streaming rates, etc. Eventually, this will have to hit breaking point right?
It will be coming from us. Higher ticket prices, higher cable/streaming rates, etc. Eventually, this will have to hit breaking point right?