The objectives of the PU football program are to: 1) satisfy membership requirements for the B1G, so PU gets it cut of the BTN money and MB's inflated salary can be justified on the pretense he's a B1G AD; 2) generate enough revenue to cover football expenses and have some left over to contribute toward non-revenue sports, since the BTN money alone isn't enough; 3) to trick the football-loving alums into giving more money to JPC, on the pretense that the donations are needed, and will be used, to support and improve the football program. Think about it? Is it easier to raise JPC donations for football or swimming? So obviously, a "smart" AD, like MB, takes the revenue generated by football and uses it to support all the non-revenue sports, then tells the fan base, and the JPC, that donations are necessary to "support football" and make it competitive. This is exactly how MB runs the PU Athletic Dept.