I thought of this when I worked in the AD with Promotions & Marketing (and I'm sure a lot of others have as well). It would be a great idea to have a discount on concessions at Ross-Ade (and Mackey while we are at it) for students that have the VIP (now Boarding Pass) cards.
Would look at the revenue from a quanity standpoint over the price standpoint per item.
Say
$1.50 discount on hot dogs
$1.00 on Popcorn
$1.00 on drinks
I rarely saw students purchasing concessions at the games, mainly because like most stadium food, it is overpriced. This, I would think, would entice the students to purchase more at the stadium.
Any thoughts on this, or any marketers out there have any professional guidance on this approach?
Would look at the revenue from a quanity standpoint over the price standpoint per item.
Say
$1.50 discount on hot dogs
$1.00 on Popcorn
$1.00 on drinks
I rarely saw students purchasing concessions at the games, mainly because like most stadium food, it is overpriced. This, I would think, would entice the students to purchase more at the stadium.
Any thoughts on this, or any marketers out there have any professional guidance on this approach?
