Purdue NIL Year 1 Report Numbers

[Boiler Addict]

Per J&C through an open records request. Here are the Purdue numbers from Year 1 (as of June 21, 2022):

Using the ratio's unweighted by sport (which I'm sure football/basketball are more weighted), if there's 85 scholarship football players, 17.5% or 15 players are getting money.

So to put the numbers into quick statistics
- .4% (2) of Purdue athletes made >25k in NIL
- 17% (78) of Purdue athletes made on average $1,540 in NIL

The details:
- About ~180k total value of transactions
- 17.5% (80/457) athletes in 15 sports with 166 NIL transactions
- Avg ~$1,080 transaction
- Avg $2,250 per participating athlete
- Largest 35k (endorsement) and 25k (internship) = 60k

The details factoring out the two biggest NIL deals (60k)
- 17% (78/455) athletes received ~120k for 164 NIL transactions
- Avg $730/transaction.
- Avg $1,540 per participating athlete

 

[KentuckyBoiler]

Per J&C through an open records request. Here are the Purdue numbers from Year 1 (as of June 21, 2022):

Using the ratio's unweighted by sport (which I'm sure football/basketball are more weighted), if there's 85 scholarship football players, 17.5% or 15 players are getting money.

So to put the numbers into quick statistics
- .4% (2) of Purdue athletes made >25k in NIL
- 17% (78) of Purdue athletes made on average $1,540 in NIL

The details:
- About ~180k total value of transactions
- 17.5% (80/457) athletes in 15 sports with 166 NIL transactions
- Avg ~$1,080 transaction
- Avg $2,250 per participating athlete
- Largest 35k (endorsement) and 25k (internship) = 60k

The details factoring out the two biggest NIL deals (60k)
- 17% (78/455) athletes received ~120k for 164 NIL transactions
- Avg $730/transaction.
- Avg $1,540 per participating athlete

Just shows that we need to pick up the pace with this, if we don't want to be left in the dust behind other programs.

If it was $180K for the entire year 1 for everyone at Purdue, you look at places like Texas's OL lineman all making $50K a year, and realize that we don't have a chance in recruiting against some of these programs.

Booker to MSU this weekend. You cannot tell me that we didn't win some of that Mega Millions lottery money.

 

[FirstDownB]

Just shows that we need to pick up the pace with this, if we don't want to be left in the dust behind other programs.

If it was $180K for the entire year 1 for everyone at Purdue, you look at places like Texas's OL lineman all making $50K a year, and realize that we don't have a chance in recruiting against some of these programs.

Booker to MSU this weekend. You cannot tell me that we didn't win some of that Mega Millions lottery money.

Forget about competing with Texas for recruits. Never has, never will. The problem is you’ve got second tier schools like Texas Tech handing out 25k to their entire team now.

 

[Boiler Addict]

ESPN has an article today talking about NIL Year 1 for 23 college teams.
https://www.espn.com/college-footba...her-nil-spat-schools-answer-call-transparency

Texas A&M $3.4M football. Men's bball $473k, softball $35k. Total $4.2M for 13 months. 490 deals.
Texas $880k football. Softball $296k. 10 month period.
Ohio State $2.7M football. Gymnastics $32k. Total 225 athletes have deals for $3M.
Maryland $200k football for 81 transactions. Field Hockey $18k for 18 transactions.

Purdue $177k with 157 total deals for all sports.
Arizona State 75 football deals. 12+ men's/women's swimming deals
Nevada highest deal was $35,000 with Leaf Trading Cards
South Florida only provided 96 social media deals for $8,275

Washington
- $257k football w/ 52 deals.
- Men's bball $74k w/ 17 deals.
- Women's bball $95k w/ 10 deals.
- Largest deal was 50k that went to a female athlete.
- Average deal value $3,013.
- Male athletes 52%. Female 48% of deals.
- 150 deals with $3,970 avg with Huskies NIL collective #1
- 56 deals with $206 avg with Huskies NIL collective #2.

Alabama, Central Florida, Florida, Iowa, Iowa State, Louisiana State, Mississippi denied requests.
Florida State, Oklahoma State, UCLA, Washington State - no response
Arizona, Illinois - no details
Indiana - no details except ~100 businesses that athletes have done deals

Louisiana passed a law that any NIL contract shall be confidential and not subject to Public Record Law. Other states like Kentucky are considering the same (Calipari endorsed).

 

[Boiler Addict]

INFLCR published aggregate data about the deals struck on their platforms on the first year of NIL rules.

https://businessofcollegesports.com/name-image-likeness/all-the-stats-for-year-1-of-nil/

INFLCR big picture view:
Average value of all NIL transactions: $1,815
Median value of all NIL transactions: $53
Average value of Power 5 NIL deals: $2,144
Average value of Non-Power 5 NIL deals: $558

Football tops the chart for both number of transactions and transaction value at the Power 5 level, although men’s basketball beats out football outside of the Power 5.

And while social media transactions accounted for the bulk of NIL deals at 61% of all deals, autographs, entrepreneurship, public appearances and camps and lessons topped social media in terms of financial value. Here's a chart for the different transaction types.

https://i0.wp.com/businessofcollegesports.com/wp-content/uploads/2022/07/2022-07-04-1.png?ssl=1

 

[Boiler Addict]

Opendorse published aggregate data about the deals struck on their platforms on the first year of NIL rules. There are lots of good charts / info in this link for Opendorse, if you want to know more take a look.

https://businessofcollegesports.com/name-image-likeness/all-the-stats-for-year-1-of-nil/

Opendorse estimates college athletes earned $917 million in Year 1 of NIL, and it projects Year 2 could reach $1.14 billion. Examining data from its Opendorse Premium users, the Year 1 report from Opendorse shows 76% of athletes on the platform received at least one deal. The numbers break down further by type of deal:

74% received an NIL deal from a brand
15% received an NIL deal from a donor
4% received an NIL deal from a fan
35% of all Division I compensation came from donors, with an average monthly NIL compensation of $1,012.

Men completed 62.7% of the deals disclosed on the platform, but if you take football out of the equation the story changes. Without football, women account for 52.8% of the deals.

In terms of types of NIL deals, Opendorse saw social media posting dominate other types of NIL activities, which differs from the INFLCR data. A whopping 67.6% of the activities are "posting content" and "posting content" also leads in total compensation at 34%.

 

[Boiler Addict]

Additional info in the Business of College Sports article
https://businessofcollegesports.com/name-image-likeness/all-the-stats-for-year-1-of-nil/

Alabama - per Nick Saban "our players last year created $3M worth of opportunities."
BYU - Total of $2.4M with 460 athletes.
- 300 female athletes $1.7M (has team wide deal with Built Bar)
- 123 football athletes $303k
- 100 other athletes $350k
Illinois - AD Josh Whitman shared 400 deals among 150 athletes. >50% deals were football/men's bball.
Minnesota - Pioneer Press disclosed 225/650 athletes had deals. 30% football. Men's bball 10%. Softball 10%. Largest deal was Gable Steveson (wrestler who signed NIL with WWE) for 13k.
Ohio State - shared on Twitter in July that 1,115 deals with >300 athletes. Previously reported in January 2022 that there were 608 deals for $2.98M and claimed "to have the highest NIL earnings in the country."
Texas - Austin American-Statesman reported 418 deals for >$2M for 154 athletes. 94 deals were for football for $880k. 1 football player had $60k deal. 3 others had $50k deals.

NIL data from collectives

Gator Collective - 10 months of data. 75 athletes. Lauched podcast (84 reasons) and online message board community.

NIL data from agents

Michael Raymond, found of Raymond Representation, posted some info on his clients.
- 117 deals for 18 clients for more than $350k. Females accounted for $150k of the deals.
- athletes with >50k followers on Instagram, avg price per post $5,000-$10,000
- athletes with <10k followers on Instagram, avg price per post $2,000-$3,000
- athletes with >100k followers on Instagram, avg price per post $5,000-$7,000
- notes gymnasts are undervalued and have made more than people realize.

NIL data from athletes
D1 Women's Basketball Haley and Hanna Cavinder have worked with 30 brands and have made ~$2M.
D1 (FCS) Norfolk State Football and Track & Field Rayquan Smith reported 70 deals worth $25,000.
DIII Amherst Football player reported 30 deals worth $3,500