Received my Nov/Dec issue of the Purdue Alumnus yesterday. The cover shows a cluster of gold-helmeted Purdue football players preparing to take the field for a home game, with the headline, "BIG BUSINESS," referring to a 6-page article inside titled "Football Financials," by William Meiners. The teaser line on the index page is, "Even in seasons that yield more losses than wins, the business of Purdue football is a decidedly serious one."
The first 2, of the 6 pages devoted to the article, are a panoramic photo of Hazell with his back to the camera, facing the team, prior to them taking the field, along with the title of the article and a subtitle reading, "How to keep a competitive pace in the Big Ten while maintaining a proper perspective."
The article, which makes up less than half of the remaining 4 pages then repeats the tired old saw about how Morgan Burke's law and business background provide him with the "skills" to manage the turnaround of the program, without giving into the temptations to "embrace a spend to win philosophy" or sacrifice academic integrity. There's nothing, of course, about how Burke's "skills" allowed the football program to reach these new lows through under investing in football during the mid 2000s, when the right investments in facilities and coaches could have maintained Tiller's momentum. The whole article is absolute pure drivel! And there's, of course, nothing about how it will now take X-fold more to pump out and turn around the sinking ship, than it would have cost to just properly maintain it in the first place! And all this under the title of "Football Financials"!
So, here's a question, what would be a truly accurate subtitle for this Burke propaganda piece?
I'm thinking something like: "How to pi$$ away a decade of hard-won momentum in football through tightfisted, penny pinching, financial mismanagement."
The first 2, of the 6 pages devoted to the article, are a panoramic photo of Hazell with his back to the camera, facing the team, prior to them taking the field, along with the title of the article and a subtitle reading, "How to keep a competitive pace in the Big Ten while maintaining a proper perspective."
The article, which makes up less than half of the remaining 4 pages then repeats the tired old saw about how Morgan Burke's law and business background provide him with the "skills" to manage the turnaround of the program, without giving into the temptations to "embrace a spend to win philosophy" or sacrifice academic integrity. There's nothing, of course, about how Burke's "skills" allowed the football program to reach these new lows through under investing in football during the mid 2000s, when the right investments in facilities and coaches could have maintained Tiller's momentum. The whole article is absolute pure drivel! And there's, of course, nothing about how it will now take X-fold more to pump out and turn around the sinking ship, than it would have cost to just properly maintain it in the first place! And all this under the title of "Football Financials"!
So, here's a question, what would be a truly accurate subtitle for this Burke propaganda piece?
I'm thinking something like: "How to pi$$ away a decade of hard-won momentum in football through tightfisted, penny pinching, financial mismanagement."