Or they expect a return on their investment (commitment to winning) before they write more checks. The good news is the current administration seems to be making the investment in facilities and paying for good coaches. Let’s hope this bears fruit. IMO Purdue needs to learn how to play the NIL game if we’re to get to the next levelI'd be surprised if there are some ultra wealthy Purdue alum floating around out there who are also big Purdue sports fans. Now, getting them to write a check is a different story.