The game is the same as it's always been: make a donation in the name of your school or team. That donation should take the form of the score of a victory by your morally superior and physically better team over a depraved, uncharitable and weaker rival.
Quite honestly, it would be nice to beat Indiana in SOMETHING of value, so let's get cracking. Some suggestions for donations:
$30.16 - For the Old Oaken Bucket win.
$25 - For the 25th Big Ten title in basketball
$76.42 - For the all-time lead in the football series
$125.92 - For the all-time lead in the basketball series
$16.01 - For some good karma since we lost to a damn 16 seed.