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Big Ten Completes 7 year $7 Billion Media Right Deal!

KentuckyBoiler

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Jul 6, 2011
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The Big Ten completes the 7 year $7 Billion media rights deal with Fox, CBS and NBC. I would say the league and member schools have to be a little happy. If we expand the league more, I am sure that the deal will get even bigger. I guess we see why cable and streaming rates keep going up for the consumer.

 
From the perspective of a Purdue fan and general college football fan, how does this deal affect various approaches to television/subscription packaging?

For example, if I am a cord cutter with rabbit ears for local HD channels NBC, CBS, and FOX, how many Purdue games can I expect to see over the course of the season? And how many Big Ten games on a weekly basis will I get if I can live without seeing Purdue vs. ISU but at least want to see some good regional football? I understand that the first question is probably unknown because each network will probably have the ability to prioritize games between a primary and secondary channel (see NBC/Peacock, Fox/BTN/FS1, CBS/CBSSN), but maybe there is an estimate. Does this package provide more opportunities, not relying solely on ABC, to see Purdue on the main networks or will it come out in a wash?
 
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I saw this from an IU writer. A bunch of basketball games on Peacock it looks like:

 
I saw this from an IU writer. A bunch of basketball games on Peacock it looks like:

Nobody talks about it, but I do wonder how this impacts ALL brand loyalty. Used to be you could flip around the tube and find your team playing a game on a Saturday (football) or during the week (basketball) and you could follow other teams if so inclined. Now that it looks like the games will be at a destination, how many of the fans will be lost, and more importantly, never materialize?
 
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Nobody talks about it, but I do wonder how this impacts ALL brand loyalty. Used to be you could flip around the tube and find your team playing a game on a Saturday (football) or during the week (basketball) and you could follow other teams if so inclined. Now that it looks like the games will be at a destination, how many of the fans will be lost, and more importantly, never materialize?
I think most people will be moving to streaming services eventually. I moved to YouTubeTV that has local channels and saved some $. I found out Frontier FiOS TV is not offering TV now to new customers and giving incentives to YouTube. My wife signed up for Peacock at some point to watch Housewives or something :). I’m set there. There always seems to be a battle between TV providers and networks. Streaming gives the users some control on what they want to watch.
 
I think most people will be moving to streaming services eventually. I moved to YouTubeTV that has local channels and saved some $. I found out Frontier FiOS TV is not offering TV now to new customers and giving incentives to YouTube. My wife signed up for Peacock at some point to watch Housewives or something :). I’m set there. There always seems to be a battle between TV providers and networks. Streaming gives the users some control on what they want to watch.
Both are eventually going to lose my dollars as my family is content with Netflix, Amazon, Disney+. We are not subscribing to 3 different streaming services or a deluxe cable package just to watch Purdue football. I can get the broadcast games for free with rabbit ears and catch the others in person or at a restaurant/bar. If I have to listen to a game or two on the radio, so be it. When I can get season tickets for the price of the services required to watch every game I am reallocating my tv budget.
 
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I think most people will be moving to streaming services eventually. I moved to YouTubeTV that has local channels and saved some $. I found out Frontier FiOS TV is not offering TV now to new customers and giving incentives to YouTube. My wife signed up for Peacock at some point to watch Housewives or something :). I’m set there. There always seems to be a battle between TV providers and networks. Streaming gives the users some control on what they want to watch.
Me too.
 
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Both are eventually going to lose my dollars as my family is content with Netflix, Amazon, Disney+. We are not subscribing to 3 different streaming services or a deluxe cable package just to watch Purdue football. I can get the broadcast games for free with rabbit ears and catch the others in person or at a restaurant/bar. If I have to listen to a game or two on the radio, so be it. When I can get season tickets for the price of the services required to watch every game I am reallocating my tv budget.
We have the same 3 + Hulu Live so I can get BTN and FS1 but Peacock and Paramount+ aren't going to happen, despite this deal. I agree that radio for a few games isn't so bad vs. shelling out another $15/month
 
I saw this from an IU writer. A bunch of basketball games on Peacock it looks like:

Well, they may need to rethink the expansion piece...if UCLA does not jump, unlikely USC does either, as, it was a package deal essentially.

 
Well, they may need to rethink the expansion piece...if UCLA does not jump, unlikely USC does either, as, it was a package deal essentially.

I don’t put anything past the state of California to screw things up. Stanford is private so that could be a potential replacement if things fall apart with UCLA.
 
I don’t put anything past the state of California to screw things up. Stanford is private so that could be a potential replacement if things fall apart with UCLA.
Yes, but, nowhere near the cache...and, there was still speculation that USC would not make the move absent UCLA making it.

Spot on though about the state of California screwing things up, as, they seem to specialize in that (NIL just for an example).
 
I don’t put anything past the state of California to screw things up. Stanford is private so that could be a potential replacement if things fall apart with UCLA.
California is nothing more than a psychopathic tail wagging a dog. Consumer product value and pricing has suffered all over the US because of California's regulatory demands that aren't required anywhere else in the US.
 
Yes, but, nowhere near the cache...and, there was still speculation that USC would not make the move absent UCLA making it.

Spot on though about the state of California screwing things up, as, they seem to specialize in that (NIL just for an example).
I have never heard that USC would only do it if UCLA came along.

from what I heard, USC called the BT before UCLA did.

USC is a private school, so the state can’t screw with them. I agree that in the unlikely event they UCLA had to back out, Stanford would fill the void in about 20 seconds
 
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I have never heard that USC would only do it if UCLA came along.

from what I heard, USC called the BT before UCLA did.

USC is a private school, so the state can’t screw with them. I agree that in the unlikely event they UCLA had to back out, Stanford would fill the void in about 20 seconds
USC made it clear that they would not leave the PAC-12 on their own in discussions with the B1G, and, UCLA was the obvious and preferred partner. Thus, perhaps another school would suffice, and, you are right about USC being able to avoid what UCLA is dealing with due to it being Private...which would be the same for Stanford.

If B1G is just looking to add teams, so be it, but again, Stanford does not have near the appeal that UCLA does...nor is it near the bang either...and, not that I care, but, it puts UCLA in a HORRIBLE position. To be fair, some of the reasons for which the move is being fought by the BOR at UCLA are very valid.
 
How is that 100 mill per year per school. I’m no doctor but 16 schools carry the 4…
From my understanding It’s a back loaded progressive deal. I also have heard(not validated) that doesn’t include the whole revenue from the B1G network. I was wondering the same thing. The 7-8 billion is just guesstimating.
 
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